Privacy Policy

At Evelyn & Ruth, we value your privacy and take the protection of your personal information seriously. This Privacy Policy explains how personal information is collected, used, shared, and protected when you visit our website, place an order, contact us, or otherwise use the services offered through Evelyn & Ruth.

By using this website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with Evelyn & Ruth, we may collect the following types of personal information:

Contact information, such as your name, email address, phone number, billing address, and shipping address.

Order and transaction information, such as the products you purchase, your order history, payment status, shipping information, returns, and refunds.

Payment information, which may include payment card or other payment details. Payments are processed through Shopify and/or third-party payment service providers. We do not directly store complete payment card details on our own systems.

Device and browsing information, such as your IP address, browser type, device information, operating system, pages viewed, referring websites, and interactions with our store.

Customer service information, including information you provide when contacting us with a question, return request, complaint, or other inquiry.

Marketing information, such as your email marketing preferences and your interactions with marketing communications.

Some of this information may be collected automatically through cookies and similar technologies.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfill your orders;
  • Process payments, refunds, returns, and exchanges;
  • Provide shipping and delivery updates;
  • Communicate with you about your order;
  • Respond to your questions and customer service requests;
  • Maintain and improve our website and services;
  • Detect, investigate, and prevent fraud, abuse, and security incidents;
  • Understand how visitors use our website;
  • Provide advertising and marketing where permitted by applicable law;
  • Send promotional emails when you have subscribed or otherwise consented where required;
  • Comply with applicable legal and regulatory requirements; and
  • Enforce our policies and protect the legal rights of Evelyn & Ruth.

3. Shopify

Our online store is hosted by Shopify Inc. Shopify provides the ecommerce platform that allows us to offer our products and services to you.

When you visit our store or place an order, Shopify may process personal information on behalf of Evelyn & Ruth and may also process certain information in accordance with its own privacy practices.

You can learn more about how Shopify handles personal information by reviewing Shopify’s Consumer Privacy Policy.

4. Payments

Payments made through our store are processed by Shopify and/or third-party payment providers.

These providers may collect and process the information necessary to complete your transaction, including payment card details, billing information, and transaction information.

Payment providers maintain their own security and privacy practices. Where applicable, payment card information is handled in accordance with Payment Card Industry Data Security Standard (PCI DSS) requirements.

We do not directly store your complete payment card details.

5. How We Share Personal Information

To operate Evelyn & Ruth and provide our services, we may need to share personal information with trusted third-party service providers.

These may include:

  • Shopify and other ecommerce service providers;
  • Payment processors;
  • Shipping and fulfillment providers;
  • Customer service providers;
  • Analytics providers;
  • Advertising and marketing providers;
  • Email and communication providers;
  • Fraud prevention and security providers; and
  • Other technology providers that help us operate our store.

We may also disclose personal information when required by law, in response to a valid legal request, when necessary to protect our rights or the rights of others, or in connection with a business transaction such as a merger, acquisition, restructuring, or sale of assets.

Some service providers may process personal information in countries other than the country in which you live.

6. Cookies and Tracking Technologies

Our website and the service providers we use may use cookies and similar technologies to operate the store, remember your preferences, understand how visitors use the website, improve our services, measure marketing performance, and, where permitted, provide personalized advertising.

Some cookies are necessary for the store to function properly. Other cookies, including certain analytics and advertising cookies, may be controlled through the privacy or cookie settings available on the website where required by applicable law.

You can also control certain cookies through your browser settings. Please keep in mind that disabling cookies may affect the functionality of some parts of the website.

7. Advertising and Analytics

We may use analytics and advertising services to better understand how visitors interact with our website and to measure and improve our advertising.

Depending on the services used and the laws that apply to you, these providers may use cookies and similar technologies to collect information about your interactions with our website.

Where required by applicable law, you may have the ability to opt out of certain uses of your personal information for targeted advertising or certain forms of data sharing through the privacy controls available on our website.

8. Email Marketing

If you subscribe to marketing communications from Evelyn & Ruth, we may send you emails about our clothing, new arrivals, Anniversary Sale updates, and other store news.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at info@evelynruth.us.

Even if you unsubscribe from marketing emails, we may still send you non-marketing communications that are necessary to process or service an order you have placed.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce applicable agreements and policies.

The length of time information is retained may vary depending on the type of information and the reason it was collected.

When personal information is no longer reasonably required, it may be deleted or anonymized, subject to applicable legal requirements.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Request access to personal information held about you;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Obtain a copy of certain personal information;
  • Withdraw consent where processing is based on consent; and
  • Opt out of certain types of targeted advertising, sale, or sharing of personal information where applicable.

Not every right applies in every jurisdiction or circumstance.

To submit a privacy request, please contact us at info@evelynruth.us.

We may need to verify your identity before completing certain requests.

11. Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our store also uses security technologies provided by Shopify and other service providers to help protect information transmitted through the website.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

12. Children’s Privacy

Evelyn & Ruth is not directed toward children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has improperly provided personal information through our website, please contact us so we can review the situation and take appropriate action.

13. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We do not control and are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the way Evelyn & Ruth operates, the technologies or services we use, or applicable legal requirements.

15. Contact Us

If you have a question about this Privacy Policy, would like to exercise an applicable privacy right, or have a concern about how your personal information is handled, please contact us at:

Evelyn & Ruth
Email: info@evelynruth.us

We’ll do our best to help with any privacy-related questions or requests you may have.

With love from Montpelier,
Evelyn & Ruth